Results

Situation:

Series A proptech startup with solid product-market fit but inefficient customer acquisition.

Challenge:

High CAC, long sales cycles, and unclear value prop messaging slowed growth and strained the sales team.

Approach:

• Audited full GTM funnel across marketing, SDRs, and AE handoff
• Rebuilt core messaging around key buyer personas
• Introduced lead scoring and sales enablement materials
• Restructured pricing tiers to align with buyer decision drivers

Results:

• 30% reduction in CAC within 6 months
• 40% increase in close rate
• Doubled qualified pipeline volume

Situation:

Growing last-mile delivery startup with expanding demand but inconsistent operational performance.

Challenge:

Low on-time delivery rate, high cost-per-order, and strained team capacity heading into a major retail partnership.

Approach:

• Analyzed shift scheduling, routing patterns, and store-level staging
• Simplified zone coverage and adjusted incentive structure
• Implemented real-time dashboards for cost and fulfillment metrics

Results:

• 20% increase in on-time delivery
• Significant reduction in cost-per-order
• Enabled national retailer partnership rollout

Situation:

Fast-growing fintech startup with strong engineering talent but fragmented product direction across ops, sales, and leadership.

Challenge:

Multiple teams pulling roadmap in different directions—causing unclear priorities, slow delivery, and missed customer outcomes.

Approach:

• Led alignment sessions across product, ops, and commercial leads
• Introduced a prioritization model tying roadmap to business metrics
• Reorganized product planning cadence to include feedback loops and measurable outcomes

Results:

• Improved roadmap clarity and team focus within 6 weeks
• Reduced internal churn on feature direction
• Accelerated delivery on core features tied to revenue and retention

Situation:

Pre-Seed SaaS founder preparing for a Seed+ raise amidst internal misalignment and unclear role structure.

Challenge:

Unclear org plan, diluted narrative, and weak investor-facing materials slowed fundraising momentum.

Approach:

• Rebuilt hiring plan and org chart aligned to growth plan
• Crafted crisp, metrics-backed pitch materials
• Coached founder through mock investor Q&A and objection handling

Results:

• Completed raise on target timeline
• Increased investor conversion during second meetings
• Greater founder confidence in internal and external leadership

Situation:

Startup VP exploring a new leadership role with increased responsibility but unclear compensation structure and expectations.

Challenge:

Offer lacked transparency around equity, performance metrics, and long-term growth trajectory—creating risk for the candidate.

Approach:

• Benchmarked comp and equity norms across similar-stage companies
• Developed a negotiation narrative and email strategy tailored to the hiring CEO and board
• Clarified key priorities (scope, leveling, upside) and coached the executive through live conversations

Results:

• $90K increase in total compensation
• Gained structured equity with milestone-based vesting
• Walked into the role with confidence, clarity, and board alignment