How I Work

My Philosophy

The best strategies live in decisions, behaviors, and execution—not documents.

I don’t believe in strategy for strategy’s sake. Every framework I use is grounded in real-world constraints and designed to drive momentum—with clear paths to action your team can follow.

I focus on finding leverage—the 20% of effort that delivers 80% of the impact. That means ruthless prioritization, clear ownership, and systems that make progress visible and repeatable.

What to Expect

• Speed: We move quickly to identify high-impact opportunities
• Clarity: Simple, practical frameworks your team can actually use
• Partnership: I work alongside you—not from the sidelines
• Results: We tie efforts to real business outcomes
• Honesty: I give direct, respectful feedback—even when it’s uncomfortable

Engagement Timeline

1. Immersion & Insight
   I start by listening—closely. That means observing your product, customers, and team in motion to understand what’s working, what’s stuck, and where the real leverage lives.
2. Framework Co-Creation
   We develop clear, custom tools to guide decision-making—not one-size-fits-all templates, but frameworks that reflect your goals and constraints.
3. Action Planning
   We translate clarity into a focused, accountable roadmap—defining owners, timelines, and what success actually looks like.
4. Embedded Execution
   I work side by side with your team through the messy middle. No armchair advice—just sleeves-up support where it counts.
5. Continuous Calibration
   We check in regularly, adapt based on real-world feedback, and make sure momentum keeps building—not stalling.

What I Believe About Great Organizations

• Shared Wins > Individual Credit: High-performing teams focus on collective progress, not heroics.
• Clarity Is a Gift: Clear expectations and ownership drive speed and trust.
• Feedback Is Fuel: Honest, consistent feedback improves outcomes and relationships.
• Execution Builds Trust: Momentum matters. When teams follow through, trust grows.
• Failure Is a Good Thing—If It’s Fast: Testing, learning, and iterating beats over-polishing every time.
• Calm Is Contagious: The best leaders bring calm energy—even when things go sideways.
• Be Close to the Work: Leaders who stay connected earn credibility and keep teams aligned.
• AI Isn’t Optional—Embrace It: The best teams use AI to work smarter, faster, and with more focus. The rest fall behind.